PRIVACY POLICY
Effective Date: February 1, 2026
Last Updated: March 3, 2026
OVERVIEW
Salus Venture Holdings LLC, doing business as The Iron Initiative ("we," "us," "our"), operates the website theironinitiative.com (the "Site").
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or engage with our services.
Please read this Privacy Policy carefully. By using the Site, you agree to the collection and use of information in accordance with this policy.
INFORMATION WE COLLECT
Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you:
- Fill out a contact form or application
- Schedule a consultation call
- Sign up for email communications
- Register for a program or service
- Communicate with us via email, phone, or text
This information may include:
- Name
- Email address
- Phone number
- Mailing address
- Age
- Health and fitness information
- Payment information
- Any other information you choose to provide
Information Collected Automatically
When you visit our Site, we may automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Referring URLs
- Pages viewed
- Time and date of visit
- Cookie data
We use this information to analyze trends, administer the Site, track user movement, and gather demographic information.
HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Provide, operate, and maintain our services
- Process your inquiries and schedule consultations
- Communicate with you about our programs and services
- Send you marketing and promotional communications (with your consent)
- Process payments and transactions
- Improve and optimize our Site and services
- Detect, prevent, and address technical issues or fraudulent activity
- Comply with legal obligations
HOW WE SHARE YOUR INFORMATION
We do not sell, trade, or rent your personal information to third parties.
We may share your information with:
Service Providers
We may share your information with third-party service providers who perform services on our behalf, including:
- Payment processors
- Email service providers
- Scheduling and calendar platforms
- Website hosting and maintenance providers
- Analytics providers
These service providers are contractually obligated to use your information only as necessary to provide services to us and are required to protect your information.
Medical Professionals
If you enroll in our program, we may share relevant health information with licensed physicians, registered dietitians, and other healthcare professionals who provide services as part of the program. All medical information is handled in accordance with HIPAA regulations where applicable.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to track activity on our Site and hold certain information.
Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
Types of Cookies We Use
Essential Cookies: Required for the Site to function properly
Analytics Cookies: Help us understand how visitors interact with our Site
Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
THIRD-PARTY SERVICES
Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties.
We may use third-party services including:
- Google Analytics
- Facebook Pixel
- Email marketing platforms (e.g., Mailchimp, ConvertKit)
- Scheduling tools (e.g., Calendly, Acuity)
- Payment processors (e.g., Stripe, PayPal)
These third parties have their own privacy policies, and we encourage you to review them.
DATA SECURITY
We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
When we no longer need your information, we will securely delete or anonymize it.
YOUR PRIVACY RIGHTS
Depending on your location, you may have certain rights regarding your personal information, including:
Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Opt-Out: Opt out of receiving marketing communications
Portability: Request a copy of your data in a portable format
To exercise these rights, please contact us using the information provided below.
Unsubscribe from Marketing
You may unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us directly.
CHILDREN'S PRIVACY
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.
If you believe we have collected information from a child under 18, please contact us immediately, and we will take steps to delete that information.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information we collect, use, disclose, and sell
- The right to request deletion of your personal information
- The right to opt out of the sale of your personal information (Note: We do not sell personal information)
- The right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the information below.
INTERNATIONAL USERS
Our Site and services are based in the United States. If you are accessing our Site from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States.
By using our Site, you consent to the transfer of your information to the United States.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.
CONTACT US
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Salus Venture Holdings LLC
DBA The Iron Initiative
Email: support@theironinitiative.com
Phone: (302) 598-6019
Address: PO Box 7758, Wilmington, DE 19810
CONSENT
By using our Site, you consent to this Privacy Policy and agree to its terms.